Sonia
Baschez
Fractional CMO, Yapping as a Service
Sonia Baschez is a marketing and communications strategist who helps founders translate complex ideas into narratives that move people. She runs a fractional CMO practice for early-stage startups, with clients spanning govtech, AI, and venture capital. Her work has built thought leadership platforms for founders and secured coverage in TechCrunch, Forbes, and Business Insider.
She hosts Meme Team, a weekly podcast where she talks with marketing executives and creators about how stories spread, why certain narratives take hold, and the mechanics behind cultural moments. Her interest in narrative started early—she ghostwrote fundraising and mobilization emails for Hillary Clinton and Barack Obama in 2016.
Previously, Sonia led marketing at Atmos and serves as a marketing and PR advisor to The Council, a pre-seed venture fund. She holds degrees in Political Science and Peace & Conflict Studies from UC Berkeley.
