Candice
Rab
SVP, Head of Growth and Strategy NA, Kantar
Candice Rab is a seasoned growth strategist with 20 years of experience in consulting and insights, building research programs and partnerships that fuel iconic brand success. Known for her sharp business acumen and collaborative leadership, she excels at decoding competitive landscapes and delivering strategic insights that unlock growth. Her expertise spans brand strategy, performance, creative, and media—mobilizing the right people, technology, and solutions to drive impact. Candice has partnered with global leaders including Meta, TikTok, Airbnb, and Uber. As SVP, Head of Growth and Strategy at Kantar North America, she leads a high-performing team focused on delivering consistent, customer-centric experiences. Candice brings executive-level presence, critical thinking, and a passion for innovation to every client engagement. She holds a BA from the University of Southern California and an MS from the University of San Diego School of Business. She is based in San Diego, California.
